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Variety

Theaters Re-Invest $2.7 Billion to Bring In Moviegoers With Heated Reclining Seats, Full-Service Bars, Immersive Sound and More

October 1

As the summer box office closes at an all-time high, theaters across North America are aiming to keep audiences engaged by spending $2.7 billion over the past two years on upgrades and innovations.

Read at Variety ↗

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