Our mark is 銀幕, ginmaku — the silver screen, and the same two characters in Japanese, Chinese and Korean.

I came to Tokyo at twenty-three for a summer job at a Shibuya mini-theatre and the job never quite ended. Fifteen years of festivals later I still think the only review that counts is the one the room gives you: where the laugh lands, the moment three hundred people stop moving at once, whether anybody stays for the credits.

Cinepuuulse follows Asian cinema — Japan, Korea, China, Taiwan, Hong Kong, Vietnam, Thailand — across about a hundred and twenty sources. A good number of them are Spanish, French and Portuguese, because those countries programme this work seriously and write about it better than most of the English-language trade. Genre and art-house get the same seat here. I am not ranking them, and nothing is scored out of ten.

Each story is a headline, a short excerpt, one still and a link to the outlet that did the reporting. We never republish the piece, and the still belongs to its studio or its photographer. A Korean trade paper appears in Korean, a French review in French. We point at the work; we do not put words in anyone's mouth.

— Daren Wise, Tokyo

← Cinepuuulse Archive

IndieWire

I Remember ‘Rocky’: My Front Row Seat to the Marketing of a Million-to-One Blockbuster

11.05

Back in 1976, no one knew who Sly Stallone was. Luckily, the United Artists marketing department knew how to build a box office contender.

Action & martial arts

Read at IndieWire ↗

One letter a week, starting soon.

Latest

I Remember ‘Rocky’: My Front Row Seat to the Marketing of a Million-to-One Blockbuster

Related

India‘I’m a flop in Hindi’: Vijay’s father was hesitant to direct blockbuster Kudrat Ka Kanoon Indian Express — Bollywood

KoreaJung Woo-sung cast in upcoming Joseon-era action film The Korea Times

Japanチョン・ウソン、アクション時代劇で“稀代の権力者役”に挑む！超豪華キャスティングでクランクイン！ Cinemacafe

MalaysiaMackenyu cast as Mash Burnedead in live-action ‘Mashle’ film (VIDEO) Malay Mail Showbiz

KoreaSeo Hyun Jin And Yoo Yeon Seok Show Different Reactions To Lie Detector Test Results In “The Perfect Lie” Soompi

Japanジャン＝クロード・ヴァン・ダム、新作アクション『カタナ』で原点回帰相手はヤクザ！シネマトゥデイ

Latest

I Remember ‘Rocky’: My Front Row Seat to the Marketing of a Million-to-One Blockbuster

Related

India‘I’m a flop in Hindi’: Vijay’s father was hesitant to direct blockbuster Kudrat Ka Kanoon Indian Express — Bollywood

KoreaJung Woo-sung cast in upcoming Joseon-era action film The Korea Times

Japanチョン・ウソン、アクション時代劇で“稀代の権力者役”に挑む！超豪華キャスティングでクランクイン！ Cinemacafe

MalaysiaMackenyu cast as Mash Burnedead in live-action ‘Mashle’ film (VIDEO) Malay Mail Showbiz

KoreaSeo Hyun Jin And Yoo Yeon Seok Show Different Reactions To Lie Detector Test Results In “The Perfect Lie” Soompi

Japanジャン＝クロード・ヴァン・ダム、新作アクション『カタナ』で原点回帰 相手はヤクザ！ シネマトゥデイ

Japanジャン＝クロード・ヴァン・ダム、新作アクション『カタナ』で原点回帰相手はヤクザ！シネマトゥデイ